EDITOR - WRITER - UX WRITER
EDITOR - WRITER - UX WRITER
Why Docuwebs?
Getting clients to share their story was never easy. They don’t have time, don’t know how, or simply aren’t interested.
I tried using my tech resources (UX) to find their voice, their tone… but we’re not in Silicon Valley ;/.
So I created Docuwebs—a video-format website where they become the main characters, like a Netflix docuseries. I interview them, edit, and let the story play its magic.
My first project: a construction company building a stunning Italian villa. In the interview, the builder shared fascinating details about the project. He loves big challenges and large-scale constructions—he could demolish and rebuild an entire city; he was Rambo. So I added subtle movie-inspired details (typography, graphics, music, helicopter sounds) to the teaser and the first episode.
The result? Everyone’s waiting for the next episode. That’s a Docuwebs—real stories, served with a twist of fiction.
Ariel Martinez is a renowned builder from Pilar, Buenos Aires. His work is showcased in a 5-episode docuseries.