Was born in Uruguay to a Spanish family. I studied at the French school, graduated in communication sciences, at 23, I went to live in Spain. I edited a design magazine in Barcelona in 2007, after working for various publishers and newspapers. In 2011 I established my residence in Argentina for personal reasons. I worked as Digital Marketer until I started studying UX design and content strategy, motivated by my research, innovation, and semiotics. I have a “researcher profile” with an eye for design and a great passion for semiotic communication. Which leads me to determine that there is no possibility of achieving a good result without a coherent and laborious process. After 2 years of intensive research, I finally have found a precious method, including UX, copywriting, UI, software knowledge, and sales strategies. I call this method: Smart data flow. If you are looking for a guru, then I am not the right person for your project.