EDITOR - WRITER - UX WRITER
EDITOR - WRITER - UX WRITER
Creation of new brand: bioplastic stoppers for a synthetic stopper company. Logo design and content campaign on Social Media networks.
THE DESIGN PROBLEM:
1) The potential buyers of my clients are distilleries, wineries and producers of alcoholic beverages in general.Most belong to traditional markets that value environments; the brands create storytelling that values human warmth, beautiful landscapes and customs that evoke family, friends, travel and unforgettable moments.
2) Plastic has a bad press and is opposed to the priority values of brands.
3) How do you create storytelling from a product as cold as a plastic industrial commodity?
THE DESIGN SOLUTION:
1) Create publications that refer to the values and traditions of the alcoholic beverage industry. I launched a strong campaign on Instagram, "reposting" visually beautiful images and videos from potential customers. I linked those posts to the stoppers posts, located in the middle of the feed.
2) One year after the launch of the campaign, my client launched a new brand of closures made of bioplastic from sugar cane biomass.This is the perfect opportunity to launch a campaign to demystify plastic: the "good plastic" was born, the recyclable one made from plants, not oil.
3) When I started working with this brand I found a huge advantage for the IG and FB campaigns: the competition was not presented in social networks. That made my job easier. We had no competition. I created aesthetically pleasing video pieces, I created a beautiful feed, who would have thought that a company producing industrial inputs could do something beautiful? I did.
4) Organize the company's database. The company developed additional stress in the increasing demand for new orders. I observed chaos at the organizational and information management level, so I prioritized administrative work in the management of the database. I hired marketing services (sales navigator) to facilitate international sales tasks and integrated a CRM manager: Hubspot.
Idea, logo, UX copy-writing and graphic design for a new line of synthetic bioplastic stoppers made with sugar cane.
I have had this client for years, it is a Uruguayan company with enormous growth potential in the market and with an excellent product in both design and usability. The main drawback of the product was its raw material, firstly due to the "bad press" of the plastic, secondly, due to the difficulty in inserting itself into the traditional market where natural cork is valued both by the wine and spirits producer and the final consumer.
You cannot imagine the happiness I felt when learning about the company's decision to create a new line of bi-plastic stoppers created from sugarcane pellets. It was my great opportunity to generate leads and make sales in a campaign that had previously been successful.
I love the three columns that make up the Instagram feed for storytelling. In this case, I used the columns so that the users who visit the customer's profile can discover the product design and identify each stopper with their corresponding liquor or wine. In the middle column I posted each stopper and on the sides, an associated bottle, cocktail or context. The wine and spirits market is especially aesthetically attractive, this helped me create a harmonious, warm and welcoming feed. I enjoy it and learn a lot in terms of potencial distillate and wine clients.