Congressman Javier Milei’s story “Dynamites” 80 years of Peronist power: from collectivism to Individuation.
In the political war for power, the battle is in the narrative. When a political speech is transgressive and credible, it wins followers and votes. The message is installed in society as a “truth” -first in a community- then for a majority. Because a coherent narrative from an authentic and polemic leader -and consistent over time- achieves social consensus and “penetrates” the collective unconscious mind. The leader reaches power and uses it. And that’s when the narrative is tested.
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