THE CLOCK IS DEAD - Medical Communication with Ariela Richards & Eliana Filosi
From medical expertise to conversation
Ariela is a gynecologist working with women through menopause. I wanted to explore something bigger than symptoms: how biology, identity and social narratives collide at this stage of life.
THE CHALLENGE
Turn specialized medical knowledge into a conversation people can understand, question and share.
WHAT I DID
I developed the editorial concept, researched and structured the interview, produced the conversation with a cardiologist, and turned the long-form recording into a series of short pieces for social media.
Research · Interview · Editorial Strategy · Podcast Production · Short-form Content