ROY26 — Fashion / E-commerce
Growth through content and data
ROY26 is an Argentine fashion brand. I started working with them when their Instagram account had around 2K followers.
THE CHALLENGE
Grow the audience and turn Instagram into a real sales channel.
WHAT I DID
I tested content, audiences and campaigns continuously, using performance data to understand what people responded to and adjusting the strategy in real time.
RESULT
The account grew from around 2K to +60K followers, while Meta became a consistent acquisition and sales channel.
Content Strategy · Meta Ads · Growth · E-commerce