CÁCERES & ECHEVERRÍA — AESTHETIC MEDICINE
Repositioning a medical practice for a new audience
Cáceres Echeverría was moving to a new practice in Recoleta and needed to reach a very different audience.
THE CHALLENGE
Move from a discount-driven model to a more premium positioning, aligned with the new location and the patients they wanted to attract.
WHAT I DID
I redesigned the brand identity and logo, and developed a new content strategy. I introduced influencer collaborations to bring the treatments to a new audience and reposition the practice through real experiences rather than traditional advertising.
Brand Strategy · Repositioning · Content Strategy · Influencer Marketing · Video Production
Logo